PBG Consulting

Philip Gilbert : pgilbert10@yahoo.com

What Have I done?

With over 15 years as a senior marketing professional at successful startups (Scopus), mid-sized (Ingres, Borland, Intellisync, SDL) and multi-billon dollar publicly held companies (Siebel), I have the knowledge of strategic and tactical marketing needed to reinforce global corporate and product brand recognition. I believe in creating strategic marketing plans that resound with the BOD and analysts which are supported with multi-tier tactical campaigns resulting in increased brand awareness and revenue.

It is marketing’s job to deliver the correct message to the correct audience at the correct time. This takes into account regional and cultural requirements that results in a positive emotional response. I am dedicated to accomplishing this while supporting corporate goals and objectives within budget and resource constraints.

Current Projects - Consulting

PBG Consulting

PBG Consulting assists small business and non-profits with strategic plans and website design and implementations.

  • Practical strategic and tactical planning
  • Web sites that improve brand recognition
  • Delivered sites that are easy to maintain by non-professional wed development teams
  • Implemented/coded sites based on industry standard  CSS, HTML and ASP

East Again Alliance

East Asian – American Alliance is a consulting firm assisting international organizations entering North American markets. With over 75 years of combined experience, the principals bring global legal and business domain knowledge to the table, enabling firms to quickly set up and start profitable operations.

  • Advise on Internationalization, Localization and Global Deployments
  • Define market strategies and tactical plans for US markets while maintaining underlying corporate values.
  • Define business model for global operations without compromising regional, or cultural requirements.

Philip Gilbert

What I Believe In

  • Delivering the right product to the correct audience at the right time; while addressing cultural and regional requirements
  • Multifunctional marketing management
  • Multiplatform, global deployment project management
  • Identification, research and development of best practice strategies for new products & markets
  • Localization, internationalization leading to successful Global deployments

Areas of Expertise

  • Marketing Team Management
  • Tactical & Strategic Marketing
  • Global Deployments
  • Full Life Cycle Product Management
  • Localization / Internationalization
  • Sales Training
  • Emerging Technologies and Markets
  • B2B and Enterprise software solutions
  • Relational Database Systems
  • Customer Relationship Management
  • Marketing Automation